Knowledge of what it will take to be successful from the target market's perspective.
The viability & value of your technology from the target market’s viewpoint.
Technology transfer, improvement, acquisition, licensing and divestiture.
Product/technology push transitioned into market pull.
A coherent market & sales development plan collaboratively developed with those markets.
A market entry strategy with initial sales to Opinion Leader companies.
Research and Development direction, prioritization and focus aligned to marketplace realities.
Concepts & actionable plans developed with top players in markets-with-opportunity where those "top players" become your initial customers/alliances with whom to initiate implementation
With accelerated delivery of results when compared to "business as usual" approaches.